It is well known that Scopely has launched the collaboration with Marvel and introduced a sticker album named Marvel Go last month. But how does this collaboration happens?

Recently, Scopely revealed the behind-the-scenes story of its collaboration with Marvel. The production staff talked about the content of the communication with Marvel and how it participated in the story, mainly involving how to involve superheroes in the game.

How Does New Ablun Kicks Off?

The adventure was mainly accidentally opened by Dr. Lizzie Bell, lead inventor of Monopoly Go. He accidentally discovered a portal that welcome superheroes like Spider-Man, Wolverine, Deadpool, and Avengers into this fresh new world.

After that, players start their adventure and collect 20 unique sticker sets that features nostalgia and creativity along the way. As the game that celebrates collaboration and win-win, it supports players to trade those replicated Monopoly Go Stickers with their friends or even strangers for the needed one.

Moreover, you can also share Marvel characters and storylines with friends and players around the world, especially for loyal fans who are addicted to superheroes saving the world.

Why Choose Marvel As Collaboration Object?

When talking about why they want to cooperate with Marvel, the production team of Monopoly Go said that what they really want is to bring new, interesting and amazing content to players, and Marvel is their first consideration because they are highly compatible and the best brand in the candidate list.

They are astonished and surprised to see the depth and richness of Marvel’s characters and offer some amazing stories.

The production team said that the original purpose of Monopoly Go was essentially to try to integrate a game invented in the early 20th century into a game in 2024, 2025 and beyond.

The focus is on how to create a game that pays tribute to its original version, while looking to the future, re-adding new elements that conform to the public’s aesthetics and interests to it in the tide of the times, so that Monopoly Go can keep up with the times.

As one of the most successful brands, Marvel has a lot of overlap with Monopoly Go, whether in the aspects of characters, fans interaction or more.

Using Monopoly Go game boards as a medium to tell and shape classic superhero characters is an obvious double win choice. Because Monopoly Go is familiar with the way to tell a story and build characters and how to create amazing content through tons of channels.

How To Cooperate?

When it comes to how to collaborate Monopoly Go with such a successful and well-known IP, the development team said that one thing they tried to figure out was how to take Marvel style and character details and apply the aesthetics and visual direction to Monopoly Go. So they introduced a graphic style design that really makes the game unique.

With this idea, they started to make a Marvel album that can tell some wonderful stories, which contains 20 sticker packs featuring different Marvel Superheroes of villains. The developer said that their team aims to incorporate the significant elements of Marvel into the game in some very interesting, a little cute and humorous ways.

The game starts with Marvel character visiting Monopoly World to start the official adventure. In the fusion of the two, we have witnessed Monopoly characters save the world, the thing that they never did before and Marvel characters go to the gym and play golf with Mr Monopoly.

When talking about the specific content, the production team said they are excited and satisfied with the reaction that players have seen have seen new items such as tokens, shields emojis. And in the coming time, there will be a lot of exciting things for players. Whether you are a super fan of River Guards or a loyal fan of the Avengers, you will definitely get unexpected and surprises in this adventure!

Eric Wood, Scopely’s SVP, Publishing, said of the collaboration that Monopoly Go aims to create an immersive experience that resonates across generations by combining the vibrant world of Monopoly Go with superheroes who save the world.

By seamlessly integrating beloved characters and stories, players can enjoy a magical experience to make them indulge in endless nostalgia and excitement. Not only that, this collaboration also sets a new vivid example for incorporating principal franchises into casual gaming.

Major Exciting Events

Avengers Racers: A thrilling new version of the popular Tycoon Racers event, and the source of inspiration comes from Marvel heroes like Captain Marvel, Thor, Black Panther, and Iron Man.

Amazing Partners Event: Make a team with another player and build a Marvel-themed statue on your game board.

Guardians of the Galaxy Treasures Event: Kick off a cosmic adventure in a unique dig-themed event where players will unearth relics, treasures, and items that are corresponding to Marvel’s Guardians of the Galaxy.

Marvel Tokens and Shields: Exclusive rewards by accomplishing sticker albums.

Also Read: Monopoly Go: What Rewards Can Players Get In Mystery Manor Event?

That’s the story behind the collaboration with Marvel in Monopoly Go. Judging from the current player statistics, this collaboration has undoubtedly achieved enormous success. And we also expect new contents in the future. Thanks for reading.